The Colours of Success

We recently came across an interesting survey conducted by 99designs, who interviewed 1,500 small business owners, start-ups and entrepreneurs about what colours they associated with business success. 57% of respondents answered with blue, a colour that approximately 90% of today’s corporations and businesses use in their logos and identities. Other interesting stats worth noting are:

• The colour green took second place with 36% of respondents associating it with success
• Only 12% of respondent’s associated grey with success
• Men don’t associate purple with business success while women don’t associate orange with business success



The survey also asks small business owners how much they think good design contributes to a businesses success, where they source their graphic designers and how much they are willing to spend on a new logo. To view all the answers in pretty infographic form, read this 99designs blog post!